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Pb7 Research offers a range of services that is focused on bringing ICT vendors and business customers closer together. Our services help you align sales & marketing with the customer buying process, make better informed decisions, and engage effectively with potential customers. 

Figure: Buying Process and Vendor To-do's



These services include:

Market Opportunity Analysis
Help you understand where to invest, where to focus your resources and how to align with customer demand
 
Find out how to maintain a loyal and happy customer base and spot the opportunities for cross- and upselling

Competitive Analysis
:

Help you (re)gain share by understanding your position compared to competitors and identifying how that can be improved

Market Segmentation
:

Helping you understand and improve your alignment with vertical and horizontal oportunities based on detailed market segmentation modelling 

Content and Collateral
:

Helping you engage with the customer with fact based content at the right moment, with the highest impact


Pb7 further provides services to technology users for making well-informed technology decisions. Project examples include custom benchmarking and technology vendor and product comparisons.