While a market opportunity analysis helps you align with market demand, a competitive analysis is required to understand how the competitive environment influences your opportunity to benefit from market demand and what you need to do to optimize your brand and/or product positioning. Apart from understanding your market shares and strengths and weaknesses compared to your traditional key competitors, it is now more than ever vital to keep an eye open for other competitive forces as well, such as substitution and new entrants.
Pb7 can also help you optimize your position in the competitive environment for more success by analysing key competitors and competitive forces, understanding the position of your product and/or company in that field, and providing actionable recommendations for your marketing strategy. A competitive analysis will sometimes be a standalone exercise, but is also often combined and integrated with a market analysis.
Pb7 can also help you track market shares, especially within the Dutch IT services market.