Market Segmentation

In a market where growth is no longer a given, it is increasingly important to identify niches, and niches within niches on a structural basis. That way, it can become transparent where you’ve underpenetrated the market and where pockets of growth can be found. Based on a thorough analysis, this can help you dedicate resources to there where they’re most needed and most effective, identify cross- and upsell opportunities and build or customize niche-focused propositions.

Pb7 has extensive experience in building very detailed and complex market models for technology companies and telecommunications providers, breaking product market sizing & forecasts out into dozens of product/service markets across dozens of industries, across a variety of company size classes, customized to the needs of the technology vendor in the Benelux.